Portfolio

Below are list of projects I have worked showcasing within UX Design & Digital Marketing working in-house and for freelance.

Cricket Australia

CA Live Personalisation Update

Aug 2024 - Jan 2025

Aligning to the business objective of increasing email sign ups, CA Live went through an end-to-end review of its app to be more personalised for users.

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Cricket Australia

South-Asian Australian Cricket Fan UX Research Discovery

Aug 2024 - Oct 2025

An ethnographic field study into whether Cricket Australia's digital products were meets the needs of the South-Asian Australian community.

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Cricket Australia

Design System Update

Jun 2023 - Current

Updates to the Cricket Australia design system for easier prototyping and ensuring accesibility guidelines are met.

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Maggie Beer

Digital Marketing & eCommerce

Jan 2019 - Feb 2022

From 2019 to 2022, I was apart of several digital marketing and eCommerce initiatives yielding successful business outcomes.

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Fora Therapy

UX Design

Jun 2022

Working with my Academy Xi team, I worked to design a health progress note website for desktop & mobile for a healthcare start-up.

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CD Movement

UX Design

Jul 2022

Working with my Academy Xi team,  I worked to design the prototype of an immersive yoga class app from conceptual development to delivery.

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